Cookie Policy

Xpeng understands that your privacy is important to you and are committed to being transparent about the technologies it uses. This Cookie Policy explains how and why Cookies may be stored on and accessed from your device when you use or visit our website. This Cookie Policy should be read together with our Privacy Policy.

 

 1. What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you browse our website. Cookies are then sent back to the originating server on each subsequent visit, or to another server that recognizes that cookie.

Cookies are widely used in order to make the website work, or to work more efficiently, as well as to provide information to us.

Cookies do lots of different jobs, like letting you log in efficiently, remembering certain preferences, and generally improving the user experience.

Cookies may tell us, for example, whether you have browsed our website before or whether you are a new visitor.

Cookies can remain on your device for different periods of time. Some Cookies are 'session Cookies', meaning that they exist only while your application is open. These are deleted automatically once you close the application. Other Cookies are 'permanent Cookies', meaning that they survive after the application is closed. They can be used by us to recognize your device when you open and browse our website again.

 

 2. How do we use Cookies?

Xpeng uses Cookies mainly to remember your preferences. We also use Cookies to control access to certain content on our website and to process any requests that you make of us.


To administer our website and for research purposes, Xpeng also has contracted with third party service providers to track and analyze statistical usage and volume information from our website users. These third-party service providers use Cookies to help us to improve user experience, manage our website content, and analyze how users navigate and utilize our website.

We use these types of Cookies:

A) Strictly necessary cookies: Strictly necessary cookies are cookies that our website needs to use in order to perform its basic functions. Here is a list of our strictly necessary cookies.

Cookie Name

Introduction

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_currency

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

cart_ver

Used in connection with shopping cart.

checkout

Used in connection with checkout.

checkout_token

Used in connection with checkout.

cookietest

Used in connection with navigation through a storefront.

master_device_id

Used in connection with merchant login.

previous_checkout_token

Used in connection with checkout.

dynamic_checkout_shown_on_cart

Used in connection with checkout.

previous_step

Used in connection with checkout.

remember_me

Used in connection with checkout.

Secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_country

Used in connection with checkout.

_shopify_m

Used for managing customer privacy settings.

_shopify_tm

Used for managing customer privacy settings.

_shopify_tw

Used for managing customer privacy settings.

_storefront_u

Used to facilitate updating customer account information.

_tracking_consent

Tracking preferences.

tracked_start_checkout

Used in connection with checkout.

keep_alive

Used in connection with buyer localization.


B) Preference Cookies: They are those that make it possible to remember information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users.

Cookie Name

Introduction

selectedstore

Take record of what store a visitor has selected

closestorenotice

Take record when the visitor closes the Choose Store Banner, so that it won't pop up again

modal_newsletter

Take record when the visitor closes the Newsletter Dialog, so that it won't pop up again

annoucement_bar

Take record when the visitor closes the Announcement Banner, so that it won't pop up again


C) Analytics Cookies: We use cookies to help us understand how visitors arrived at our website, how and how long they use it and how we can improve their experience. This type of so-called "analytics" cookies can provide us with information to help us understand which parts of our website interest our visitors and if they experience any errors. We use these cookies to test different designs and features for our sites and we also use them to help us monitor how our visitors reach our sites.

Cookie Name

Introduction

_landing_page

Track landing pages.

_orig_referrer

Track landing pages.

_s

Shopify analytics.

_shopify_d

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.


We use Google Analytics to place and read cookies for the above mentioned use. We have changed our Google Analytics settings to further protect your privacy. For example, we have made sure that the last octet of your IP-address is invisible.

We also use Facebook Pixel to place and read cookies for the above mentioned use. The Facebook pixel stores a cookie, which means that information about your visit to our Site will be shared with Facebook. We have changed our Facebook Pixels settings to further protect your privacy. For example, we have turned off the “advanced matching” function undertaken by Facebook.

D) Marketing Cookies: Marketing cookies are used to target advertising to a user (behavioral targeting). They are served by third party providers and track a user across websites.

We use Google Ads, DV360, and Facebook Ads on our website to build a profile of your interests and show you relevant ads on other sites. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaigns. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization. This is based on uniquely identifying your browser and Internet device.

If you want to control the ads you see, please visit:

Google Ads: https://support.google.com/accounts/answer/2662856#zippy=

Facebook Ads: https://www.facebook.com/help/1075880512458213/control-the-ads-you-see/?helpref=hc_fnav


E) Third party Cookies: They are necessary Cookies to provide you with functions on our website. The third-party service providers that generate these Cookies have their own Cookie policies, for more information, please visit: 

Here: https://legal.here.com/en-gb/privacy/cookie-policy 

Stripe: https://stripe.com/cookies-policy/legal

 3. How to control or delete Cookies?

If you do not want information collected through the use of Cookies when using our website, there is a simple procedure in most browsers that allows you to automatically decline Cookies or gives you the choice of declining or accepting the transfer to your computer of a particular cookie(s). You can also visit

https://www.aboutcookies.org/ for more information on how to do this.

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences

Internet Explorer:

http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-Cookies

Safari: http://help.apple.com/safari/mac/8.0/#/sfri1147

 

You have the right to choose whether to accept Cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse or delete Cookies, your access to some functionality and areas of our website may be degraded or restricted. 

For more information about how we use information collected by Cookies and other tracking technologies, please refer to our Privacy Policy. This Cookie Policy is part of and is incorporated into our Privacy Policy.

 4. Contact us

If you have questions or comments about this Cookie Policy, please contact us at:

Contact our Data Privacy department by email:  data-privacy@xiaopeng. com.  

Or contact XPeng European Holding B.V.: xpengeuholding@xiaopeng.com